Knowledge OS
Proposal OS
Booking OSBuilt around how they already work.
The Print HQ is a Sydney studio that runs live embroidery, printing and personalisation at brand activations, owned by Aladdin Moukalati. Atlas built them three systems: a proposal engine that prices every job on their own rates, a knowledge hub for their team, and a guest kiosk with a live production queue for the events themselves.
The proposal engine, in numbers.
From the proposal engine's and the knowledge hub's own data, 23 July to 5 October 2026, with test and setup proposals excluded. The screens below are Live Events, from a demo event with sample guests; the proposal engine and knowledge hub are private to The Print HQ team.
Run by hand, and by memory.
The Print HQ grew on its owner's time: he built the proposals, held the answers and ran the paperwork at every activation.
Proposals built by hand
Every proposal was put together by the owner himself, hours he wanted back for closing work and running the business.
Answers in one person's head
New staff hit questions on pricing, turnaround and what a quote needs, and either guessed or interrupted him.
Paper at the activation
Live events ran on paper order forms, with a queue to speed up and spelling mistakes to stamp out.
Three systems, one studio.
Machine hours, setup, staff, counters, signage, merchandise at their markup, interstate travel and weekend loading, all from their own rate table.
Clients open a private link, choose between the options offered and sign in the browser. The signature is recorded against the total they agreed to, and a signed copy goes to their inbox.
Every job moves from draft to sent, won or lost on one board, and won jobs sync to Google Calendar.
Staff type a question and get the answer Aladdin approved, in seconds, with the sales SOPs beside it. He edits everything in his own admin.
At an activation, guests pick their piece, personalise it and see it on screen before it's made, then take an order number to collect it.
Every order lands on one board by station, from waiting to completed, with search, edits and manual orders, and an event report for the brand at the end.
“This is a game changer for our events.”
Aladdin Moukalati · Owner, The Print HQ
Two of these became Atlas products: the proposal engine is the base of Proposal OS, and the knowledge hub is the base of Knowledge OS, both now set up for other businesses.
The Print HQ, answered.
What software does The Print HQ use for proposals?
A proposal engine Atlas built for them. It prices each job on The Print HQ's own rates, publishes a branded proposal to a private link and records the client's signature online. 16 clients signed this way between July and September 2026.
Can a live event run without paper order forms?
Yes. At The Print HQ's activations, guests order on a kiosk and check their piece on screen before it's made, and the team works every order from one live queue.
How do new staff at The Print HQ find the right answer?
They type the question into the team's knowledge hub and get the answer Aladdin Moukalati has approved, from 53 answers and 9 sales SOPs.
Does Atlas build custom software for small businesses?
Yes. Atlas builds software around how a business already works, on its own domain and in its own brand. The Print HQ runs three Atlas systems, and two of them are now available to other businesses as Proposal OS and Knowledge OS.
Running the business on workarounds?
Tell us what you quote, track or run by hand today. Joel will show you what it looks like as software built around how you work.